Binging your favorite shows on Netflix, HBO, and Hulu is about to get a lot cheaper now on T-Mobile thanks to the carriers new BingeON plans that let users stream as much video as they want, without it counting toward their data plan. The carrier has been looking to gain a competitive edge over AT&T […]
Aaron Sorkin and Danny Boyle’s Steve Jobs movie finally gets a wide release this weekend — meaning that fans outside of the New York and Los Angeles areas will get a chance to watch the controversial biopic. So will they? According to box office projections, the $30 movie is expected to earn between $15 and $19 million for […]
Only a limited number of fans have been able to see Steve Jobs over the weekend, thanks to its initial small scale release in only Los Angeles and New York on October 9. Despite that limited run, the Danny Boyle-directed film has debuted with impressive numbers, making $521,000 in its first weekend with a per-theater average of $130,250 (via Variety).
Although those numbers landed the movie well below any top-earning spot for the weekend box office at large (it placed sixteenth overall), that per-theater average places Steve Jobs as the fifteenth highest PTA figure in film history. As the rollout for the film expands – 25 new markets and 60 theaters on October 16, and then 2,000 theaters on October 23 – Universal has doubled down on its release strategy, believing the slow trickle to wide release will help generate positive word of mouth.
“By holding back and platforming it in this way, we let the public know what this movie is all about and we generate a hotter ‘want to see’ among audiences,” said Nick Carpou, head of Universal’s domestic distribution operation.
Universal hopes these limited release numbers translate into bigger returns when Steve Jobs debuts in wide release next weekend, aiming for a similar trajectory as The Social Network‘s $97 million overall domestic haul. Current analysts predict at least a $20 million opening wide release weekend for the new film, pointing to the ubiquity of Apple products, largely positive early reviews, and the audience’s hunt for „prestige movies“ at this time of year as the main factors for its potential success.
Early this month Tim Cook sat down with Stephen Colbert for an interview and called movies made about Steve Jobs „opportunistic.“ Yesterday, during an interview with The Hollywood Reporter, screenwriter Aaron Sorkin issued a scathing response to Cook, saying „if you’ve got a factory full of children in China assembling phones for 17 cents an hour you’ve got a lot of nerve calling someone else opportunistic.“
Today, during an interview with E! News, Sorkin walked back his comments, saying that both he and Cook went a little too far.
„You know what, I think that Tim Cook and I probably both went a little too far. And I apologize to Tim Cook. I hope when he sees the movie, he enjoys it as much as I enjoy his products.“
Sorkin’s Steve Jobs film, which stars Michael Fassbender as Jobs and Seth Rogen as Steve Wozniak will be released in New York and Los Angeles on October 9. The film will expand to more theaters on October 16 and open nationwide on October 23. Early reviews of Steve Jobs have called it „thrilling“, with Oscar buzz surrounding the film.
The film is based on Walter Isaacson’s best-selling biography, which Cook has said does a „tremendous disservice“ to the Steve Jobs that he knew. The movie follows Jobs during three product launches, providing a behind-the-scenes look at how Jobs interacted with friends, colleagues and family.
Apple has kicked off a worldwide advertising campaign for its new streaming music service, with advertisements showing up in various cities like San Francisco, Tokyo, Toronto, Los Angeles, and Mexico City.
Billboards in San Francisco have been updated with new Apple Music ads, and the Omotesando and Harajuku Metro Stations in Tokyo have been updated with Apple Music banners. Some bus stops in Mexico City are also displaying Apple Music ads, and ads have also been seen on billboards in Los Angeles and Toronto.
Apple Music banners in Omotesando via Instagram
The banners mimic images that have been used to advertise Apple Music on Apple’s website, featuring desaturated pictures of artists overlaid with the Apple Music logo in a variety of different fonts.
Apple Music banner featuring FKA twigs via Instagram
It is not clear when Apple began its Apple Music advertising push, but the banners and signage appear to have gone up over the last few days. This is the first major advertising campaign for Apple Music since its June 30 launch and the first public ads, aside from videos that debuted at WWDC when the service was introduced.
As Apple begins heavily advertising Apple Music around the world, Billboard has announced that songs streamed from Apple Music will now count towards the Billboard 200 and the Billboard Hot 100. Apple was recently added as a streaming provider and Apple Music songs will influence the August charts.
The Billboard 200 lists the 200 most popular albums each week, based on direct sales, digital downloads, and on-demand streaming. The Billboard Hot 100 tracks individual songs or „singles“ using the same methodology, ranking popularity on a weekly basis. New charts for both the Billboard 200 and the Billboard Hot 100 come out each Tuesday.
Other streaming providers that contribute to the charts include Amazon Prime, Google Play, Medianet, Rdio, Rhapsody, Slacker, Tidal, Spotify, and Groove Music Pass.