Fitbit today announced the „Fitbit Alta,“ a new device in its fitness-focused wearable lineup that the company aims to be the intersection between personalized style and in-depth activity tracking. As with all Fitbits, the Alta will track a user’s daily activities, exercise, and sleep, but now the band includes „Reminders to Move,“ which will push notifications to the wrist when you’ve been stationary for an extended period, similar to the Apple Watch’s standing notifications.
Thanks to Reminders to Move, the Alta will keep users active by encouraging the completion of a „mini step goal“ of 250 steps every hour, or about 2-3 minutes of walking time. Additionally, the new band automatically tracks workouts without needing to tell the Alta when one has begun or ended, and all of your activity data syncs to the companion Fitbit app to keep watch over daily and weekly exercise goals.
Fitbit’s new wearable also has a few band accessories to choose from, including a $29.95 Classic Band, $59.95 Leather Band, and $99.95 Metal Bracelet. Each band surrounds the Alta’s OLED display, which lets users tap through succinct readouts of their daily calorie burn, sleep stats, and recent notifications. The screen can also be customized with unique clock faces, similar to the company’s „Blaze“ activity tracker, which it announced last month.
The Classic Band (left), Leather Band (middle), and Metal Bracelet (right)
The Alta will be able to support call, text, and calendar notifications through vibrating alerts, and should last up to 5 days on one battery life, according to Fitbit. Although it won’t be released until sometime in March, those interested can pre-order the Fitbit Alta for $129.95 starting today on the company’s website. The Classic Bands will be available at launch, but the Metal Bracelet has a summer release window and the Leather Band is „coming soon.“
As it looks to find a better foothold in the Indian smartphone market, Apple today reduced the price of the bestselling iPhone 5s in the country by nearly half of what it sold for in September (via CNET).
Officially, the 2013 iPhone has been reduced from 44,500 Rupees ($665) to 24,999 Rupees ($370) in an effort by Apple to make the two-year-old smartphone more attractive to users in India, where smartphone competition is normally priced below $300.
India is currently the third biggest smartphone market in the world, following China and the United States. Although Apple has a large presence in the latter two countries, it currently doesn’t even crack the top five list of smartphone manufacturers in India.
„To drive volume [in India], Apple will need to keep focus on older iPhone generations,“ IDC’s Kiranjeet Kaur said, explaining that older generations will cater to the country’s large midrange smartphone market. Kaur added that there’s a „limited“ amount of penetration the company can achieve by exclusively selling in the premium price segment.
Besides the premium pricing of the company’s products, multiple factors have prevented Apple from having the kind of success it experiences in some other regions, including its strict real estate investment laws barring Apple from building traditional brick-and-mortar stores in the country. High import taxes applied to products not manufactured in the country’s borders also hinders Apple’s growth, and allows the market leader Samsung to flourish due to its India-based smartphone manufacturing plants.Прочетете повече