Apple to Announce Q3 2014 Earnings on July 22

Apple updated its investor relations page today to note that it will announce its earnings for the third fiscal quarter (second calendar quarter) of 2014 on Tuesday, July 22. The earnings release typically occurs just after 4:30 PM Eastern Time following the close of regular stock trading, and the conference call is scheduled to follow at 5:00 PM Eastern / 2:00 PM Pacific.

MacRumors will provide running coverage of the earnings release and conference call.

The release will provide a look at sales of the iPad Air and the Retina iPad mini during their third quarter of availability, as well as iPhone 5s and 5c sales through the first half of 2014. Apple reported iPhone sales of 37.4 million during the second quarter of 2014, along with 19.5 million iPads and just under four million Macs.

There have been no major hardware releases during the first half of 2014, but Apple is said to have many projects on the horizon, including the iWatch, the iPhone 6, a revamped Apple TV and a 12-inch Retina MacBook Air. It is unlikely the upcoming products will be discussed during the call.

In its fiscal second-quarter earnings call, Apple guided expected revenue of $33.5 to $35.5 billion and gross margin between 36 and 37 percent.




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Apple to Announce Q3 2014 Earnings on July 22

Apple Expanding Two-Step Verification to iCloud.com

Apple appears to be testing its two-factor authentication system on some iCloud.com accounts, asking for a verification code before allowing users with two-factor verification enabled to access various iCloud.com apps.

First noticed by AppleInsider, the two-factor verification system for iCloud.com requires users to enter a verification code sent via SMS or to a trusted iOS device before the iCloud.com versions of Mail, Contacts, Calendar, Reminders, Pages, Numbers, and Keynote can be used.

Previously, accessing these apps only required an Apple ID password, but now „Find My iPhone“ is the only app that remains accessible without a two-factor verification code.

Originally implemented back in March of 2013, two-factor verification is an opt-in system designed to increase Apple ID account security by requiring identity verification before allowing users to make account changes or purchase content on new devices. It replaces standard security questions with a security code delivered to a „trusted“ device.

At this time, it is unknown if Apple is simply testing the feature with some users or working on a wider rollout for all iCloud.com users with two-factor verification enabled.




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Apple Expanding Two-Step Verification to iCloud.com

Apple to Launch Annual ‘Back to School’ Promotion Tomorrow

Apple is gearing up to begin its annual „Back to School“ promotion in the United States and other countries on Tuesday, July 1, offering iTunes Store/App Store gift cards to students that purchase a Mac, iPad, or iPhone.

According to a source who spoke to MacRumors, Apple’s 2014 Back to School promotion will be similar to the 2013 promotion, providing students with a $100 App Store gift card for the purchase of a new Mac or a $50 App Store gift card with the purchase of an iPad or iPhone.

2013 Back to School Retail Display
In the past, all iPhones, iPads, and Macs have been eligible for the promotion, with the exception of the Mac mini. The 2013 promotion was available in the following countries, with varying gift card amounts, and the 2014 promotion is likely to be similar: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom, and United States.

Apple is expected to decorate its retail stores with new window displays overnight, adjusting signage and other aspects of store layouts, and Apple has indeed scheduled an overnight refresh of its store visuals tonight, as reported by 9to5Mac earlier this month.

Apple’s Back to School promotion is held at different times throughout the year in different countries to correspond to various educational calendars, but the summer program is typically the company’s largest as it encompasses the United States, Canada, and Europe.




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Apple to Launch Annual ‘Back to School’ Promotion Tomorrow