Retail Stock Of Mac Pros Running Low Ahead Of WWDC

Apple hasn’t updated the Mac Pro in forever. It’s been 1,039 days since the Mac Pro received a respectable upgrade. Tim Cook promised us something really great for the Mac Pro will be coming in 2013. It’s possible we might even see it at WWDC.

In the build up towards WWDC and Apple’s first keynote of the year, Mac Pro supplies have started drying up at retail stores. Diminishing stock can be a decent sign that a refresh is imminent for some Apple products, so MacTrast checked in with a dozen major Apple resellers and found that the entry level Mac Pro is getting harder to find.

Here are some the companies that are out of stock:

Backordered or out of stock:

MacMall: “Call for Availability” – (According to their legend, this means it is out of stock.) B&H Photo: Backordered CDW: Listed as “call for availability.” I called, and they confirmed they are out of stock. PowerMax: Out of stock Adorama: Out of stock Amazon: Only 6 left in stock J&R Electronics: Out of stock

Even though stock-outs are usually a key indicator that something new is coming, the Mac Pro is a bit of an exception. Because the Mac Pro is an expensive item that takes up more storage space and doesn’t sell as fast, most stores only carry a limited number of units anyway.

However, it looks like almost everyone except Apple is out of Mac Pros, and WWDC would be a great place to launch a pro machine, so we won’t be surprised to see a new Mac Pro at the WWDC keynote.

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Source: MacTrast

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AmpJacket Makes Your iPhone Louder And Stronger [Review]

Like a miniature playground… For chicks.

AmpJacket by Kubxlab
Category: Cases
Works With: iPhone 4/S/5
Price: $30

There are a few things I really like about Kubxlab’s AmpJacket. It’s soft and squiggly, so it’s kind of fun to play with even when not on the phone. It’s also very small when you consider what it does – it’ll even slide into a pants pocket. And finally, there;s the fact that it not only amplifies the sound fro the iPhone’s speaker, but protects that iPhone and even raises it out of the way of spills in the kitchen.

What It Is

The AmpJacket is a stiffish rubbery jacket for the iPhone which incorporates an acoustic amplifier

The AmpJacket is a stiffish rubbery jacket for the iPhone which incorporates an acoustic amplifier, a kind of horn speaker which stretches the sound from the phone’s own speaker and makes it louder. Note that it doesn’t make it better – the iPhone’s speaker will still be tinny when compared to using a proper external speaker – but it does make it significantly louder.

This is the speaker section.

In theory, you could leave the jacket on at all times: you have access to the headphone port, the volume and mute switches and the Lightning hole. You can even use the camera and flash.

The Good

The case works. Unless you’re a teen who loves to play tinny music from her cellphone all day long, you probably won’t want to use this for extended listening. But if you don’t care for particularly high fidelity, then the sound boost from the AmpJacket is most welcome.

It comes into its own during podcasts, though. I listen to podcasts when I’m out and about, but also at home when I wash the dishes. In the latter case I usually fire up whichever Bluetooth speaker I’m testing this week and use that – the iPhone’s speaker just isn’t loud enough to hear over the splashing I make when doing the dishes.

All holes can easily be reached.

The AmpJacket fixes this, and as the voice quality of podcasts isn;t usually too high anyway, the lack of a Jambox isn’t really a problem.

The case also offers protection. I’d actually consider taking this case on a bike trip. It’s not rugged, but it’s easy to grip with gloved hands, and offers some protection against knocks. And the extra volume provided by the amplifier means I won’t miss a call when the speaker is muffled inside my handlebar bag. I guess it might also be a boon for hearing traffic directions too, but I don’t use those often enough to have tested it.

There’s also one other cool feature: a hole.

There’s also one other cool feature: a hole. There’s a tiny hole at the bottom corner made for a wrist strap. Normally you wouldn’t see me dead using one of these, but it makes a rather handy way to dangle the iPhone over the sink while I work, or anywhere else for that matter.

The Bad

I’m struggling to find anything bad about this case. It even makes Siri easier to use. So I won’t write anything bad. After all, just because we have a “The Bad” section, doesn’t mean we have to fill it, right? Unless by “fill” you mean “add in a discussion of filling up the review so it still looks good on the page.” Not that I’d do that.

The Verdict

Light, tough, flexible, cool-looking, available in a rainbow of not-quite-garish colors and able to do its job just fine; there’s a lot to like about the AmpJacket. It even turns your iPhone into a miniature see-saw (teeter-totter) for pet chicks (see photo), which is a bonus not mentioned anywhere in the FAQ.

In a world where a branded iPhone skin can cost the same amount as this $30 utilicase, you’d be a fool if you didn’t at least consider it.

Product Name: : AmpJacket

The Good: Light, strong, effective and cute.

The Bad: Nothing

The Verdict Does what it says it does, and does it with style. Recommended.

Buy from: Kubxlab

Rating: ;☆☆☆☆☆ ;

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More Details on Apple’s New Orlando ‘GPU Design Center’

We’ve learned more details about Apple’s new ‘GPU Design Center’ in Orlando, Florida, following our reporting from earlier this week.

Sources told MacRumors that the engineers Apple hired recently were not laid off from AMD, but were instead actively recruited – largely via their LinkedIn profiles. Apple is said to have learned that many of AMD’s 3D graphics patents were issued from its Orlando offices and targeted this area specifically. AMD has job listings for its Orlando offices to fill several of these recently vacated positions.

The temporary office space that Apple has leased for the new team in Orlando is located very close to AMD’s campus in the city, though Apple is reportedly building permanent offices as well. Apple hired more than twenty employees from AMD and recruited more than that, with Apple reportedly looking to build the GPU team up to roughly forty engineers.

The newly hired employees are said to be reporting to the Austin-based former Intrinsity team that Apple acquired two years ago. Intrinsity technology was used in the A4 processor, and their expertise has contributed to Apple’s more recent chips as well.

With its hiring of these 3D graphics specialists, Apple is likely working to redevelop its 3D graphics capabilities in its iOS devices. The company has made a number of acquisitions in recent years to revamp its chip design capabilities, and this new team would seem to supplement those efforts.


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Apple Is Thinking About Launching An Ad Exchange [Rumor]

Despite launching iAd in 2010, Apple’s foothold in the mobile advertising business hasn’t really taken off yet. Tim Cook even addressed Apple’s advertising strategies during his interview at the All Things D tech conference this week, and stated advertising isn’t core to Apple’s business.

Apple’s enthusiasm for mobile advertising might start picking up soon though if today’s latest rumor turns out to be true. According to Business Insider, Apple is planning to launch an ad exchange, similar to way Facebook and Twitter have recently done.

The new rumor claims that Apple might launch the new ad exchange inside iAd. Here’s how Jim Edwards describes the way Apple’s ad exchange might work:

“In theory, an ad exchange would work by allowing advertisers to target users as they enter the Apple eco-system on their iPads, MacBooks, various web sites and apps. The system would alert advertisers that an Apple user arrived. Any advertiser tracking that user with a cookie (a piece of software that tracks previous web sites you’ve looked at) could then bid to serve an ad targeting that user.”

This is the first time that we’ve heard any rumors about Apple working on an ad exchange, so we advise taking this with a healthy dose of pessimism for the time being.

That being said, Tim Cook hired Todd Teresi to run iAd last year, so there might be bigger things in the pipeline. Teresi was the VP of Media Solutions at Adobe, and would be one of the most qualified guys Apple could hire if it does want to start an ad exchange.

Source: BI

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Apple Rumored to Be Considering Launching an Ad Exchange

Apple is planning to launch an ad exchange, according to an anonymous advertising executive who spoke to Business Insider. The site says it heard from „one of the biggest players in online advertising“, but could not confirm it – BI said it talked to other sources who said they had heard nothing about it.

An ad exchange is an online sales platform that allows advertisers to target users through a variety of mechanisms. An Apple exchange could theoretically target particular Apple users based on their location, type of device, buying habits, what apps they own and more. Apple holds a ton of data about the buying habits of its customers, making an Apple ad exchange a potential gold mine for advertisers.

We can’t confirm it. And, of course, the ad business is awash with rumors. (And, to give the full context, a couple of other sources we talked to said they’d heard nothing of the kind.)

But … it’s interesting that a bunch of people in the mobile ad business expect, even want, Apple to launch one, perhaps inside iAd, its existing mobile ad network.

Facebook and Twitter have recently announced plans to develop ad exchanges, and companies like Google and Yahoo already have their own.

Bloomberg reported last October that advertising was to be part of a broader push by Apple, in particular with its new iRadio service which is said to be partially funded by advertising:

The advertising initiative is part of broader flexibility Apple Chief Executive Officer Tim Cook is giving the company’s mobile advertising group to lure new business and integrate ads with other Apple services, according to people familiar with the matter.

Earlier this week, Apple CEO Tim Cook said at D11 that advertising was not a central business for the company, but Apple wanted to help iOS developers make as much money as possible.

At the beginning of last year, Apple hired former Adobe executive Todd Teresi to head its iAd mobile advertising unit and he now reports directly to Eddy Cue, Apple’s senior vice president for internet software and services.


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Supercharge Your Apple TV With aTV Flash [Deals]

Want to give your Apple TV more power? Want to open a whole new world of capabilities? Then aTV Flash from FireCore is the solution!

This hugely popular software package gives you a ton of functionality that will make your Apple TV more powerful than you could imagine. And Cult of Mac Deals has it for only $19.99 for a limited time.

Note: This software requires you to jailbreak your Apple TV. If you are not comfortable with jailbreaking your devices, this promotion is not for you. Jailbreaking your Apple TV can cause complications, so please use at your own risk. For more on the jailbreaking process, click here. aTV Flash (black) is for jailbroken Apple TV Generation 2 only. Discover what model Apple TV you have by clicking here. You can find the software for 1st Generation Apple TV here.

Stream media directly from your Mac or PC with aTV Flash. Forget iTunes, access any song or music video to set the mood for your summer get together. This product lets you play a variety of popular file formats such as MKV, AVI, MP4, and many others.

Here are just some of the key features of aTV Flash:

Enables Apple TV to play additional video formats: MKV, AVI, MP4, WMV, and many others Easily surf the web with HTML5 browser/Google Search Get up to date weather forecasts directly through your Apple TV Better metadata and cover art for media Ability to create video playlists Access to Last.fm radio stations Transfer or play media from a Mac, PC, or NAS device

The Apple TV is one of the most under-appreciated pieces of technology around and, simply put, this software makes it even better. Another benefit is the ability to revert back to the standard Apple TV interface at any point in time, so you aren’t putting your hardware in jeopardy.

But the time to get this offer is short, so don’t delay. Get aTV Flash for just $19.99 from Cult of Mac Deals now and experience Apple TV like never before!

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Siri Knows You’re A Dirty Cheater At Video Games [Easter Egg]

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Siri knows everything, (kind of).  She even knows when you’re trying to use the Konami Code to cheat your way towards world domination.

In a newly discovered Siri Easter Egg, if you try to give Siri the Konami Code (up, up, down, down, left, right, left, right, B, A, start), she’ll chide you for your cheating ways.

Here are two other responses you can get in the easter egg: 

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