Following the launch of its new cheaper iPod touch this morning, Apple has confirmed that it has now sold more than 100 million units of the iPod touch since its introduction back in 2007. That makes it one of the Cupertino company’s most popular products to date.

“In addition to launching a new model of its iPod touch on Thursday, Apple told me this morning that it has sold more than 100 million units of the iPod touch since its introduction,” writes The Loop’s Jim Dalrymple.

It’s not difficult to see why the iPod touch has sold so well over the past six years. The device is designed to be a cheaper alternative to the iPhone for those who don’t actually need the phone functionality, and its Retina display makes it great for watching TV shows and movies on the go.

The latest model also has a dual-core A5 processor which means it’s ideal for mobile gaming, particularly with the ever-growing catalog of cheap games in the App Store. Alongside the iPhone and iPad, the iPod touch has helped Apple eat into the mobile gaming market and steal market share from the likes of Nintendo and Sony.

It’s also the cheapest way to gain access to Apple’s thriving iOS ecosystem, which is now home to over 800,000 apps.

Source: The Loop

The post Apple Has Now Sold More Than 100 Million iPod Touch Units appeared first on Cult of Mac.

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Apple Has Now Sold More Than 100 Million iPod Touch Units

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