How Apple’s super-secret Industrial Design team really works

This feature is adapted from my book, Jony Ive: The Genius Behind Apple’s Greatest Products. It offers a rare look inside one of Apple’s most secretive institutions: the Industrial Design studio. Where do Apple’s great products come from? For the last 18 years — since Steve Jobs returned to the company in 1997 — most […]

(via Cult of Mac – Tech and culture through an Apple lens)


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How Apple’s super-secret Industrial Design team really works