Jony Ive was right — Swiss watchmakers are dying

Jony Ive memorably (allegedly) described Swiss watchmakers as “f**ked” due to the then-impending launch of the launch of the Apple Watch, and one year later — like some kind of creepy, well-dressed soothsayer in an Apple-centric episode of The Twilight Zone — it seems he may have been correct. Swiss watch exports suffered their biggest decline in six years in October, […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Jony Ive was right — Swiss watchmakers are dying

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