Apple has retained the number one spot in Interbrand’s annual ranking of the world’s most valuable brands, a position it has held onto since 2013 when it knocked Coca-Cola out of the top spot. Following close behind the Cupertino-based company are brands like Google, Microsoft, and Samsung in second, fourth, and seventh place, respectively.
Since last year’s ranking, Apple has grown in brand value a total of 43 percent, earning it one of Interbrand’s „Top Riser“ designations. Overall, the company increased from $118.9 billion last year to $170.3 billion in this year’s survey, up a total of about $51.4 billion in brand valuation from 2014 to 2015. Other companies like Amazon and Facebook, which saw increased growth in 2015, also earned a „Top Riser“ spot.
A handful of big launches helped make Apple’s 2015 a notable one, including the Apple Watch’s release in April and the announcement and launch of the iPhone 6s and iPhone 6s Plus just a few weeks ago in September. In their opening weekend alone, the new iPhones sold a record-breaking thirteen million units, beating out last year’s ten million units for the iPhone 6 and iPhone 6 Plus. The company also announced the iPad Pro, all-new Apple TV, and a handful of new Apple Watch features and bands at its „Hey Siri“ event on September 9.