Swiss watchmaker hits back at Apple by trademarking ‘One more thing’

Sometimes trademarks are about defending brand names you’ve spent years and millions of dollars building up. Other times they’re meant as jealous, petty ways of striking back at people who are doing better than you. Guess which category Swatch’s decision to trademark Steve Jobs’ iconic “One more thing” signature phrase falls under. The trademark was registered in […]

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Swiss watchmaker hits back at Apple by trademarking ‘One more thing’